SoundCzech at So Alive Music Conference in Sofia for the First Time

Share me

From October 14–17, 2025, the vibrant city of Sofia, Bulgaria hosted the prestigious So Alive Music Conference & Festival, an event connecting music professionals, artists, and fans from across the Balkans and the whole of Europe.

For the first time, SoundCzech took part in the event with a delegation representing artists, festivals, clubs, and managements. This debut in the Balkan region marks an important first step towards long-term collaboration and stronger connections between the Czech music scene and local industry players.

As part of the program, SoundCzech also hosted a reception at SODA Bar, serving as a friendly warm-up before the evening showcase concerts – complete with a short introduction to Czech music, a relaxed atmosphere, drinks, snacks, and fresh musical inspirations.

The conference offered a rich program of panel discussions, workshops, networking formats, speed meetings, and “Pitch Your Music” sessions, while the festival featured over 50 live performances across the city of Sofia.

SoundCzech’s participation brought new contacts, inspiration, and opportunities for further connecting the Czech and Balkan music scenes.

Thank you — we’re already looking forward to the next edition! 

📸 Explore the atmosphere of So Alive 2025 here.